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Big Success for “Vivere alla Castiglioni” Exhibit at CoorItalia
On June 16, CoorItalia welcomed Giovanna and Carlo Castiglioni during the San Francisco Design Week as representatives of the Fondazione Castiglioni. The “Vivere alla Castiglioni” exhibition has been an homage to Achille (1918-2002) and Pier Giacomo (1913- 1968), undisputed Italian masters of twentieth-century design. Their objects—still manufactured today and part of many museum collections—stand as clear examples of functionality achieved on both a rational and an emotional level.
The event was part of the initiative #vivereallitaliana, conceived by the Italian Ministry of Foreign Affairs with the aim of promoting and celebrating Italian Design in the world.
Within a “familiar” space recreated with objects designed by their father and uncle, Giovanna and Carlo brought to life, in a small theatrical performance, some of the Castiglionis’ best-known creations. Italian design culture and the unique Castiglioni approach to design and lifestyle have merged in an entertaining and engaging dialogue about design.